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Maria Cristina Fabbian

Black
Orange

Immersed in the captivating world of music branding, we embarked on a transformative journey of discovery and analysis, meticulously unraveling the rich tapestry of an artist’s history and values. Our mission was to craft an identity as bold and distinctive as the artist’s music, an identity that would resonate deeply with their fans and encapsulate the very essence of their creative spirit.

Logo Design

 

The Black Orange logo traces its roots to a hand-drawn sketch that was later transformed into a digital format. The goal was to craft a distinctive and easily recognizable element that would instantly represent the band and its musical style.
The selection of the color palette was a natural consequence inspired by the band’s name itself: the contrast between black and a vibrant orange imbues the logo with a rock-and-roll character, making it lively and impactful.

Design

The Black Orange logo traces its roots to a hand-drawn sketch that was later transformed into a digital format. The goal was to craft a distinctive and easily recognizable element that would instantly represent the band and its musical style.The selection of the color palette was a natural consequence inspired by the band’s name itself: the contrast between black and a vibrant orange imbues the logo with a rock-and-roll character, making it lively and impactful. inspired by the band’s name itself: the contrast between black and a vibrant orange imbues the logo with a rock-and-roll character, making it lively and impactful.

Vinyl

The vinyl record was conceived to celebrate the tenth anniversary of Black Orange’s album “Magari io sono matto.” This vinyl, which contains six of the band’s most representative tracks, is not just a musical format, but also a precious design object for fans. Releasing a vinyl record is important because it offers a superior and tangible listening experience, with a warm and authentic sound. In addition, the vinyl becomes a collector’s item, a work of art that fans can proudly display, strengthening the emotional bond with the music and the band’s history.

Moodboard and Concert Poster

A musical artist’s mood board is a visual collection of inspirations, influences, and concepts that guide their creativity and artistic vision. It can include images, photographs, drawings, colors, text, and anything else that reflects the artist’s aesthetic, style, and message. The mood board helps the artist visualize and communicate their mood, style, and creative intentions, providing a visual guide for creating album covers, music videos, stage designs for live shows, and more. In essence, it serves as a tool to stimulate inspiration and maintain the artist’s artistic identity cohesive and consistent.